Showing posts from December, 2016

Personal Branding as an Empowerment Tool

Life is unfair”, we all would have uttered these words at some point of time in our lives. In spite of being equally competent, many of us lose out at the workplace because we are/ were :- 

not educated at a premier b-school or educated in a small town or gentle/ unassertive nature or introvert or from poor / middle class family with no connections or are physically challenged or suffer due to gender stereotypes and so on 
Playing at a Level Playing Field

Here is an empowerment tool, which will put you at par or may be ahead in the career race. A book which guides you how to share your KVP (knowledge, victories and passions) to create a brand which helps you overpower your weaknesses. Here are a few examples of the value of personal branding:-

A CXO who was expecting to become a CEO was disappointed when his organisation recruited someone else. Thanks to his personal branding and frequent speaking assignments at conferences, he soon got an opportunity to become the CEO of another organisa…